Tradespeople
The van and the sign are new, the website is from 2014. I rebuild it so the number is easy to find and the phone rings.
Car dealer
The cars are in the portal, but nobody can see who's behind them. Workshop, service, contacts and a direct way to call or book a test drive.
Holiday rental
Guests want photos and the location, then they want to enquire. A site of its own saves the platform commission and does not need 40 subpages.
Restaurant
Hungry people checking their phone in the evening want the menu, not a PDF to pinch and zoom. Menu, opening hours and a call button at a glance.
Photographer & studio
The work should do the talking, not the loading bar. A gallery that loads fast, and a booking request that actually gets through.
Freelancer
Offer, audience, how to get in touch – on a page worth adding to every email signature.
Medical practice
Patients look for three things: hours, phone number, how to get there. Those sit at the top, readable on a phone.
Other
Shop, law firm, guesthouse, club? A short message with the website address is enough for an honest view of what's worth doing.